Logo and artwork requirements
What to send so your logo prints well on a nametag: file formats, resolution, colour, and how to supply a finished design.
Send the best version of your logo you can find, and we will do the rest. This page is the detail for anyone who wants it.
Best formats
Vector artwork, which can be scaled to any size with no loss: .eps, .ai, .cdr, .svg, or a PDF that still has the artwork as vector inside it.
Acceptable formats
.png, .jpg, .tiff, .psd, .bmp or .gif, at 300 dpi or better at the size it will be printed. On a logo an inch wide that means at least 300 pixels across. Send the biggest you have; we would rather shrink it than stretch it.
A .png with a transparent background is especially good on brushed metal, because the finish shows through wherever there is no ink.
What will not work
A logo saved from a website is usually a couple of hundred pixels wide, because that is all a website needs. Nothing can add detail that was never there. Enlarging only makes the existing pixels bigger. The same goes for a photo of a business card or a screenshot.
Send it anyway if it is all you have. We will tell you honestly whether it will print acceptably, and we can often redraw a simple mark. What we will not do is print something we know will look poor and let you discover it on delivery.
Colour
The metal under the ink affects the colour, so the same logo is slightly warmer on gold than on silver and brightest on white. We match as closely as the process allows and show you on the proof. An exact PMS match is not something sublimation can promise.
Fonts
Any free font, anything in Adobe Fonts, or a font file you send us. If your brand has a typeface, send it and we will use it. If you have no preference, we will choose something that suits the logo and show you.
Sending a finished design
If you would rather lay out the whole tag yourself, please do. Set the document page size to the tag size, one tag per page, and send a multi-page PDF with a page per tag. No crop marks. Extend any full-bleed artwork an eighth of an inch past the trim, and convert type to curves so a missing font cannot substitute itself.
Zip several files together and upload the archive where you would upload a logo.